Sid created and became the mad but hilarious scientist Dr. Momus Alexander Morgus the Magnificent, whose quixotic, scientific experiments caused a sensation as host of WWL-TV's Saturday night movies. The character's popularity was overwhelming, and continued on and off various television stations, countrywide, for over half a century. Throughout the years, Sid generously used the popularity of the Morgus character to raise funds for local charities, civic causes, and WYES-TV auctions. In between, he had other projects that kept him busy in New York, Detroit and New Orleans. He wrote, produced and hosted over 500 television programs, 180 in syndication.